1707655713 home 1680800 960 720

Did Dart Industries Have Home Decor Home Parties 1970s


In the 1970s, home parties became a popular way for companies to promote and sell their products. Many direct sales companies utilized this model to bring their products directly to consumers in the comfort of their own homes. One such company was Dart Industries, a conglomerate that operated various consumer products businesses. Let’s explore whether Dart Industries had home decor home parties during this era.

Dart Industries: A Brief Overview

Dart Industries was a diverse corporation that operated multiple businesses, including household products, home furnishings, and recreational products. Some of their well-known brands included Tupperware, West Bend, and Swingline. The company was renowned for its innovative marketing strategies and direct sales approach.

The Rise of Home Parties in the 1970s

The 1970s saw a surge in the popularity of home parties. These events allowed companies to showcase their products in a more intimate setting and establish personal connections with potential customers. Home parties often centered around a specific product line, such as kitchenware, cosmetics, or home decor.

Dart Industries’ Home Decor Home Parties

While Dart Industries did not specifically offer home decor home parties, their subsidiary company, Tupperware, frequently hosted home parties that included a wide range of household products, including kitchenware, storage solutions, and home decor items.

During these Tupperware parties, consultants would demonstrate the products, educate attendees on their benefits, and provide an opportunity for guests to make purchases. The parties were often hosted by individuals within their social circles, creating a casual and relaxed environment for shopping and socializing.

The Tupperware Party Phenomenon

Tupperware parties became a cultural phenomenon in the 1950s and continued to gain popularity throughout the 1970s. The concept was simple but effective: Tupperware consultants, typically women, would invite friends, family, and acquaintances to their homes to showcase the company’s innovative food storage products.

These parties offered a unique shopping experience, combining product demonstrations, social interaction, and the opportunity to purchase Tupperware items. Consultants would receive commissions on sales, and hosts often received free or discounted products as incentives for hosting the parties.


Although Dart Industries did not directly offer home decor home parties, their subsidiary, Tupperware, played a significant role in shaping the home party industry during the 1970s. Tupperware parties became a popular and successful way for individuals to earn income, while also providing an enjoyable shopping experience for customers.

The concept of home parties revolutionized the way products were marketed and sold, and the impact of this direct sales model can still be seen today. While the specific products may have varied, the essence of the home party experience remains a nostalgic reminder of a bygone era.

Leave a Comment

Your email address will not be published. Required fields are marked *