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Does Burlington Coat Factory Plan On Expanding In Home Decor


Burlington Coat Factory, known for its wide range of affordable clothing options, has been a popular destination for shoppers looking for quality outerwear, apparel, and accessories. However, in recent years, the retailer has been making some significant strides in expanding its home decor offerings. This article will delve into Burlington Coat Factory’s plans to grow in the home decor sector.

The Shift in Strategy

Traditionally, Burlington Coat Factory has primarily focused on selling discounted clothing and outerwear for men, women, and children. However, as the retail landscape evolves, the company has recognized the potential for growth in the home decor market. With more people spending time at home and emphasizing comfort and aesthetics, expanding into this sector makes strategic sense for the retailer.

Increasing Home Decor Selection

Burlington Coat Factory has been gradually increasing its home decor selection, catering to a wide range of styles and preferences. The retailer now offers an extensive assortment of bedding, bath accessories, kitchenware, furniture, rugs, and decorative items. By expanding its product range, Burlington Coat Factory aims to capture a larger portion of the home decor market and provide customers with more options for creating a stylish and comfortable living space.

Competitive Pricing

One of the key advantages of Burlington Coat Factory’s expansion into home decor is its commitment to providing affordable prices. The retailer is well-known for offering high-quality products at significantly lower prices than many of its competitors. This strategy carries over into their home decor offerings, allowing customers to achieve their desired look without breaking the bank.

Online Presence

In addition to their physical stores, Burlington Coat Factory has been investing in their online presence, making it easier for customers to browse and purchase home decor items from the comfort of their own homes. The company’s website features a dedicated section for home decor, showcasing their wide range of products and providing convenient online shopping options. This online expansion allows Burlington Coat Factory to reach a larger audience and cater to the increasing demand for online shopping.

Future Plans

While Burlington Coat Factory has already made significant strides in expanding its home decor offerings, it is clear that the retailer has ambitious plans for the future. With the success and positive customer response to their initial foray into this sector, it is likely that Burlington Coat Factory will continue to invest in expanding their home decor selection. This could include introducing new product lines, partnering with popular home decor brands, or even opening standalone home decor stores.


Burlington Coat Factory’s expansion into home decor is a strategic move that aligns with the changing retail landscape and consumer preferences. By offering a wide range of affordable and stylish home decor products, the retailer aims to capture a larger share of the market and cater to the increasing demand for affordable home furnishings. With their commitment to competitive pricing and online expansion, Burlington Coat Factory is well-positioned to thrive in the home decor sector.

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